The Coach in the Middle.
Your practitioner has the labs. Your app has the data. You have the goals. We connect all three into one plan built for your body.
You had all the pieces.
Since 2017 I've coached women who were doing everything right — the diets, the apps, the workouts, the discipline — and still felt stuck. They'd hear "your labs are normal" when they didn't feel normal. They were left alone to connect the dots.
That's the gap I built The FIT-ING Room to fill. I sit between you and your practitioner — reading the data, building the plan, and coaching you through it every week — so nothing gets lost in between.
David Dear
David Dear
I've spent nearly a decade coaching women 32+ through fat loss, hormones, and the frustration of a body that stopped responding to what used to work. My approach is simple: test, don't guess. Labs, genetics, and real data guide every plan — then I coach you through it until the habits stick.
NASM Certified Personal Trainer · NASM Performance Enhancement Specialist · NASM Corrective Exercise Specialist · N1 Education: Biomechanics, Anatomy & Execution
Precision Nutrition Level 1 Coach · NASM Fitness Nutrition Specialist · N1 Education: Nutrition & Program Design
NCI Level 1 Blood Work Specialist · NCI Level 1 Hormone Specialist · NCI Women's Health Coach · NCI Menopause Specialist · Girls Gone Strong Level 1 Coach · N1 Education: Assessment (sleep, digestion, stress & hormones)
Brandi Rushing
For a decade, every coach told Brandi the same thing: be more disciplined. So she trained harder, ate less, and pushed through — and her body wouldn't budge. When she joined The FIT-ING Room in 2025, we pulled her bloodwork for the first time. Her cortisol was sky-high and her sleep was wrecked. We pulled back her cardio, rebuilt her plate, and protected her sleep. Today she's leaner, calmer, stronger — and she loves training again.
Now she's on the other side, helping women walk the same path she did. She's currently completing her Girls Gone Strong Level 1 certification, so the women she coaches get the same evidence-based, women-first approach that changed everything for her.
"I was doing high-intensity classes all the time. My body had more cortisol than I even realized. The workout wasn't meant for me. That's why it wouldn't budge."
Brandi Rushing
We coach.
Labs, genetic testing, GLP-1 and peptide protocols are provided by licensed clinicians through Concierge Medical Wellness. You get medical care and real coaching — working together, not in separate silos.
What We Believe
Test, don't guess
Your labs and data drive the plan, not trends.
Measure fat, not just weight
The scale is one number. We track what actually matters.
All the pieces, connected
Training, nutrition, hormones, and habits in one system.
Doing more isn't the answer
The right plan is the one built for your body, not the hardest one.